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We are happy to report that our collaboration with SKCIN has taken a further step forward.

10th July saw our Chairman, Pam Walls, supporting Marie Tudor (CEO) and the enthusiastic team from SKCIN in hosting a parliamentary reception under the banner “Facing the Sun”, which was sponsored by global pharmaceutical company, Sanofi Genzyme. Although it was an extremely hot day, and a busy one in terms of parliamentary business, many MPs and parliamentarians took the time to attend the lunch-time drop in session.
All the remarkable work SKCIN have done in raising awareness of melanoma and other skin cancers, and particularly supporting their ethos that prevention is better than cure, was showcased. This was highlighted by an impassioned and well-received speech by Kathryn Clifford.

Many of those present (including Chris Bryant MP, pictured with Pam) took a turn at using a UV imaging camera – which highlighted sun damage which is invisible to the naked eye, and really brings into focus the need for everyone to stay safe in the sun.

All parties considered the event a success, with parliamentarians using social media to spread the word amongst their constituents and followers.

SCKIN took away not only enthusiastic support, but a strong commitment as many signed their “pledge board” to support the SKCIN Sun Safe Schools Programme – particularly relevant as the government moves towards a Green Paper on this subject.

And what did Story FMR take from the event? Pam is even more convinced that collaboration is the way forward – like minded professionals, charities, government officials and elected representatives must get together, face the sun, and tackle the challenges it presents.

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